ARCHIHOPE designs BMW’s Customer Experience Center in Qianhai
Customer Experience Center for BMW in Qianhai / ARCHIHOPE
ARCHIHOPE has transformed an existing old workshop building into a sustainable and innovative customer experience center for BMW in Shenzhen, China. The center, located in the Qianhai Cooperation Zone, embodies the unique marine culture of the area, and designers used a passive building prevented-heat strategy with perforated plates and double Low-E hollow glass to create a “composite skin” that filters sunlight, provides natural ventilation and stable temperatures for indoor spaces, and creates a mysterious and science fiction atmosphere. The design also includes flexible interior spaces inspired by coastlines and waves, with meandering wavy coastlines incorporated into the spatial shapes to provide customers with more freedom and comfort, and a functional beverage bar counter that implies the essential meaning of “water.”
The code “document.getElementById(‘single-content’).setAttribute(‘data-io-article-url’, window.location.href);” sets the data attribute “data-io-article-url” of the HTML element with the ID “single-content” to the current URL. The article is about the customer experience center for BMW in Qianhai, Shenzhen, China, designed by ARCHIHOPE and completed in 2022. The architects considered the hot and humid environment of the location and followed principles of sustainable development in renovating an existing workshop building. They used a passive building prevented-heat strategy on the facade, with PVDF fluorocarbon coating perforated plate, perforated aluminum plate, and round hole perforated plate to filter sunlight for natural ventilation and improved temperature control. The interior design concept was inspired by the texture of the Greater Bay Area, with shapes evoking coastlines and sailboats. Traffic flow was also considered in the rational planning of the space, with distinct areas for sales and after-sales. The overall aesthetic combines steel exterior with water ripple stamped stainless steel and wave-shaped elements for a harmonious and ocean-inspired atmosphere.
1- melk360.com ,Customer Experience Center for BMW in Qianhai / ARCHIHOPE ,2023-04-22 23:00:00